Famous Album Art Analysis

Here is ACDC's Album cover for 'Highway To Hell'. I think this cover works really well and portrays and passes off their image rather well with the use of low key lighting in this image. This makes the mood of the image seem rather dark and this has a relation to the genre of music they play.
This Cover contains all the members of the band standing one in front of the other. But the lead Guitarist at the front has been edited to make him have a devil tail and horns, and creates the impression he's some sort of demon.
The Original font for the ACDC Logo has been kept the same at the top of the cover. But the Album name has been placed the bottom with a sharp looking yellow font.

This Album cover is Blur's 'Best of' album produced by Julian Opie. And with this cover he has painted the band members in his own famous style. This cartoon look as well as the use of flat colours makes the cover seem to stand out more. Also the original Blur logo has been used in the center of the cover. Overall i think the cover works really well.

Whats on a Digipak and Magazine advert?

On a Digipak you are likely to find:

• The name of the artist/album
• Track list
• Barcode
• Record company logo/images
• Disk impression & separate disk design
• Six panels
• Spine - which has the name of the artist/album
• Image of the artist
• Quotes/reviews 

What your likely to find on a magazine advert:

• Name of artist/album
• Also has positive reviews
• Likely to find similar design
• Maybe similar images on the digipak 

Conventions of the Genre

        

Dance routines are commonly used in Hip Hop and RnB genres of music video. This can add more synchronization to the beat of the music and the visuals of the dance routine.

Costumes in a music video can be used for a couple of different things, one of these is the way you wish to portray a particular person. For example dressing an artist in a particular colour

 Facial expression/language can play a really important role in a music video as it can create a very emotional atmosphere within the video. For example the Sineade O'Connor music video Nothing Compairs was a big hit primarily due to her facial expression in it.

Here is a good example of product placement within this video. In the image you can see that the headphones have been placed around the mans neck in an attempt to provide a clear view of the brand of this product.To do this the company which owns the product pays the production company of the music video to allow their product to be displayed in the video in with an aim of advertising their product.

A common shot used in more in the rock genre of music videos is of the instruments being used. This can be used to show the artists playing them and display how skilled they are and also this too  can add more synchronization between the music and video. 

Emil Nava

Emil Nava first began in the media industry as a runner for film production companies, this position involves carrying out many duties ranging from office administration to cleaning up locations. This position has very long and irregular hours which overall don't pay well, but this position does offer the opportunity to get an insight in to many different parts of the media industry.

After being a runner he got promoted to Assistant director, this position enabled him to mange video shoots. He then signed to multiple companies such as Between the Eyes, Pulse and Academy which is the known for being the biggest music video production company.

He then began to make adverts which generally have a high budget but but don't have room for any artistic or creative freedom to include in the video. One of these adverts is L'Oreal's  'Dare to be Different' which has a very metallic and shiny look to the video, this may be a direct relation to the selling point of the product.



He then began to make music videos for Artists and in doing so some of these artist have now become very well known, for example after Emil Navas video for Jessie J's 'Do it Like a Dude'.
Below are some other of Emil's famous videos:

Jamie Thraves

Jamie Thraves is a British film maker/Director who has been responsible for Radiohead's 'Just' and Coldplay's famous music video  'The Scientist'.

Before all his major work he use to make short films while at university, and used one of his award winning short films as a calling card to make a step into the video production company 'Factor films'. after that he then began shooting three very low budget music videos at around the price of £5000 each.





Below are his best music videos he's known for directing.






After making music videos he then proceeded to make some some short feature length films. some of these are: The Low Down
               The Cry of an Owl
               Treacle Jr.

My 3 favourite Music Videos

In this video by Hadouken! what i really like is it features an anti social, violent character whos identity portrayed as a full sized mouse. This creates a sense of humour about the video as he performs rather mallicious acts to people in public. The use of POV shots are also interesting because it pus the viewers in the mouse position while he is being violent towards people, this kind of relates to the 'Smack My Bitch Up' video by The Prodigy.




This music video is one that i found recently but instantly found it remarcably interesting. The editing which spits the shot in two makes many oppotunities for many effects such as making his mask float and makeing two backgrounds.






This video I find very interesting because the each part that has been filmed has been sped up or majorly sped down to create a interesting effect on their movements. for example they take very small steps forwards so as the clips is sped up it looks as if they are sliding along the floor

Success Criteria

YoutubeThere are many ways now how music videos now can be judged on how successfull they are. The easiest way to compare videos would be how many views they have on youtube, for instance if we where to compare Michael Jackson's Thriller to David Bowie's Space Oddity you can see a drastic difference in views. Also another point where you can judge the videos which have been uploaded is the 'Like' and 'Dislike' buttons which can give a clear indication as to where the public find the video good or bad.

Space Oddity - 6,329,751 views currantly 

Thriller - 119,405,732 view currantly

Charts are another way to judge wether or not music videos are successfull or not, these are usually measured with either views or how many albums have been brought or downloaded. these charts are normaly played on tv and all the videos are played in order.

Music award ceremonies are usualy held once a year to award artists with titles such a 'Best music video', 'Song of the year', 'Artist of the year' etc. The most well known Music award ceremony is the VMA Awards.