One of the ways we plan to expand and broaden our music video would be to upload it to YouTube, this would then enable an extreme amount of people to view it and then pass the word on about it. Also the commenting feature enables viewers to give either positive or negative criticism about the video.
Another thing we have to consider is to keep the conventions open to enable the video to appeal to more people and social groups.
The use of posters for advertisement of the artist could be a good way to raise their profile as well as the chosen song. These the main layout of the poster can then be changed slightly to make it suitable to be put in a magazine as another form of advertisement.
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