Target Audience Survey

Here is a survey we created on surveymonkey.com for free. We used it to gather information from our target audience in an attempt to gain a deeper insight into whats to be included in our music video, Digipak and magazine advert. Also by creating one on sureveymonkey.com it enables anyone to access it and fill out the questions.

Treatment

Group Roles

Cinematography: Conor Wilkins, Chloe Bencini-Harding and Tori Wheatley.
Mise-En-Scene: Chloe Bencini-Harding.
Sound: Tori Wheatley.
Editing: Conor Wilkins.

Title: Gabrielle Aplin- Home.

Synopsis: A love story between two characters, ending in a fatal death of the male character.

Key Genre Conventions: 

Dramatic editing to the beat,
Slow motion movements,
Black and white shots,
Shots of nature,
A romantic storyline that matches the lyrics.

VoxPops

Unfortunately our VoxPops video wasn't working so we got permission from our teachers and a fellow group to use their video.

Planning our filming: Weather

This week we planned to go filming on the weekend, so just to be safe we checked the weather forecast. So from the website we can see that on saturday the weather seems good enough to film. But Sunday on the other hand don't seem as good due to the chance of rain.

But also days during the week seem to also be suitable to film.

Copyright info

Copyright is a legal concept held by most governments which entitles the creator of the copyrighted product to exclusive rights as well as the credit for it. 

IT also prevents other people copying or reproducing other peoples own work and taking credit for it.

Initial Research of Artist Target Audience

The main target audience for her music would be people who are heavily interested in the Indie genre of music.


Here is a very similar artist to our chosen one but this one below is currently more successful in term of popularity with subscribers and video views on their YouTube accounts. They both have strong vocals and sing within the same genre so it would be expected that both of these artists would have the same Target audience.

What is a Digipak?

Here is an example of a six panel digipak.

A Digipak is a form of CD packaging with multiple panels which have different things which you wouldn't normally get in a ordinary cd case. these things consist of a track list, more images of artist/s, more album cover art and maybe an extra disk featuring the music videos.

Illustrate Audience Research Using Wordle

What we did here is we asked people questions such as 'What makes a good music video?'. We then took the answers we gained a put them into a wordle and this is what we got?

So from this we learned that people like a storyline within a music video as well as good acting.

Magazine Advert Analysis

This Magazine cover on the right has a rather 'Punk' like look to it, this is because of the use of cut out letters and the tartan like shirt. But the use of colours are interesting because it makes the front cover seem to stand out quite well with the use black, white and reds.

This magazine  cover uses  the same type of colour layout as the one above but  features  a black and white image instead of a colour one.  Also the  parts of the image which are coloured red such as the

NME logo and the plus sign are made really profound and make the magazine stand out. For some of the titles a serif font is used and this makes it more formal and interesting. Altogether this creates a vintage like look for the whole front cover  and i think it looks really effective in my opinion.  

                                      

Proposal on how to expand\broaden audience/increase sales

One of the ways we plan to expand and broaden our music video would be to upload it to YouTube, this would then enable an extreme amount of people to view it and then pass the word on about it. Also the commenting feature enables viewers to give either positive or negative criticism about the video.

Another thing we have to consider is to keep the conventions open to enable the video to appeal to more people and social groups.

The use of posters for advertisement of the artist could be a good way to raise their profile as well as the chosen song. These the main layout of the poster can then be changed slightly to make it suitable to be put in a magazine as another form of advertisement.

Planning our filming: Locations

This posts contains images of the possible locations we plan to film in. The reason we chose this sort of location is because the genre of the song we plan to use fits with the mood of the surroundings. Below are the images:

Detailed Research into Artist

The image above is a screen grab from her website which she set up after her YouTube video's became more and more popular. This would intern raise her profile if people want to research more about her, or to inform and keep her fans unto date with her gig dates and album releases. But also it has a couple of options which offers the opportunity for people who are unaware of her music to instantly to listen to one of her songs, for example there is a direct link to one of her YouTube videos. 

This here is her youtube channel which instantly give the feel of her genre of music. You can also get a rough idea of how many people follow and like her music and covers.

Here is a news article on her successfull cover of "The Power of Love" reaching the christmas number one one a well know news company "The Independent". This offers the oppotunity for a wide variety of people to discover who she is and get them interested into her music. Above is also a clip of the video.

Receiving Permission to use our Song

Here is the email we received from Gabrielle Aplin which gives us permission to use her song 'Home'.

Preliminary Exercise - What We've Learned

What we did:

• First we found a suitable place to begin filming.
• We then filmed both of the actors at once singing the duet.
• Then we filmed the actors individually singing the song.
• After attaining all of the footage we needed we began editing.
• While editing we used the toggle clip overlay tool to arrange the clips we had in the right order.

What we have learned:

• While being briefed on what to do we got an insight on all the things we are required to film such as, all the shots we need and how long they need to be.

• The most important thing I have learned was how to edit the music video and make the video and song become in sync.

• Also we took our surroundings into account, for example me made sure no one appeared in the background, checked the weather to make sure its suitable for shooting and also the lighting .

• Another point we learned we had to consider was how serious people need to be to make the video look good.

Choose Artist Profile

The music artist we have chosen is called Gabrelle Aplin who started off making videos of her covering other artists songs such as You Me At Six, Katy Perry and Cee Lo Green .

Now she's currently under three labels which are Parlophone, Never Fade Records and BA1 Records.

Her first release was her 5 track acoustic EP which was available on iTunes on the 13th of September 2010 and it reached the top 25 in the UK iTunes album chart.

Preliminary Exercise

Here is our Preliminary exercise where we practised editing the video and music to make the lip movment and song syncronised.

Song Lyrics

I’m a phoenix in the water
A fish that’s learnt to fly 
And i’ve always been a daughter
But feathers are meant for the sky 
So I’m wishing, wishing further 
For the excitement to arrive 
It’s just I’d rather be causing the chaos 
Than laying at the sharp end of this knife 

With every small disaster 
I’ll let the waters still 
Take me away to some place real 
'Cause they say home is where your heart is set in stone 
where you go when you’re alone 
Is where you go to rest your bones 
It’s not just where you lay your head 
It's not just where you make your bed
As long as we’re together, does it matter where we go? 
Home
Home

So when I’m ready to be bolder,
And my cuts have healed with time
Comfort will rest on my shoulder 
And I’ll bury my future behind
I’ll always keep you with me
You’ll be always on my mind 
But there’s a shining in the shadows 
I’ll never know unless I try 

With every small disaster 
I’ll let the waters still
Take me away to some place real 
'Cause they say home is where your heart is set in stone 
Is where you go when you’re alone 
Is where you go to rest your bones 
It’s not just where you lay your head 
It's not just where you make your bed
As long as we’re together, does it matter where we go? 
Home
(repeated)

'Cause they say home is where your heart is set in stone 
where you go when you’re alone 
Is where you go to rest your bones 
It’s not just where you lay your head 
It's not just where you make your bed
As long as we’re together, does it matter where we go? 
Home
(repeated) 

Chosen Song for Music Video

We found this song on YouTube and we felt it would be the perfect song to make a music video for.