The main purpose of a music promo video is to promote the artist's and songs profile, and in turn getting more albums sold. For example the song Take on Me by A-Ha was very unpopular when it was first released, by after the music video was released the number of albums sold dramatically changed.
Other than that there are other purposes for a music video such as creating a meaning by being parallel with in the songs lyrics, an example of this would be Bronski Beat's Smalltown Boy. In this video it depicts a young gay man as he ends up in a new town where he wont be accepted by the local men.
Music videos can also be based around other elements such as an artistic statement which will either pass along a meaning or representation of a particular subject.
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