Our Music Video

Poster Advertisement

Our Digipak

Evaluation Question 4: How did you use new media technologies in the construction and research, panning and evaluation stages?

Above is a Presentation I made on Prezi answering the evaluation question.

Evaluation Question 3: What have you learned from your audience feedback?

The first move we made to gain audience feedback was to use the website Surveymonkey.com to get these results. Only a total of 7 people replyed to our survey but unfourtunetly some of the answers given were inappropriate and were not included. Below are our results:


'Did you like our music video?' (Yes no answer)

• Yes - 6

• No - 1

'What did you enjoy about our music video?'(Single sentence answer)

• I enjoyed the fact that you avoided fast paced editing. It added to the emotional value of your video.

• I enjoyed the effective editing and good lip synching.

• I enjoyed the actress.

• I enjoyed the song.

• The quick editing.

• The varied camera shots.

'What was your favourite part of the music video?'
(Single sentence answer)

• I don't have a favourite part, it was all brilliant.
• The end.
• The montage sections.
• The beginning lip synching.
• The snow scenes.

'Would you change anything about the music video?
(single sentence answer)

•  Perhaps the singer could of put more expression into the song?
• No nothing at all.
• No.
• No.
• No.
• No.

'Do you feel the song was suited to the music video?'
(Yes, no or unsure answer)

• 6 people - Yes
• 0 people- No
• 1 person- Unsure

All of the responses and feedback suggests that our music video was overall a success. I also feel it shows we followed the conventions in the correct way to make our video as sucessfull as it could have been.



We also got another group of people to watch our music video and the ones who found it appealing we asked them to fill out a survey to we can see the age range of people who liked our product. On the left are the results for this survey and from what we gathered it seem that the main group of people who liked our video is in the age range of 16 - 18 years old. This was the audience we were initially aiming for was between the ages of bout 15 - 18 years and it seems that we have successfully achieved this goal.

Evaluation Question 2: How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?

Above is our music video, and it is from this product we planned to base the other two ancillary texts on. But at the same time we wanted to keep a slight variation between them to not make it seem as if its been taken straight from one of the other texts.

The poster above is based heavily on the beginning of our music video in relation to the use of colour and lighting as they both have a Autumn/winter look to them. And in both the poster and digipak we used very similar fonts in mostly white so the viewer and make the connection between the contrasting digipak.




The digipak (below) is more related to the last half of the music video where its more sunnier and features more grass and foliage with a more positive look to it. So as you can tell we used much brighter colours compared to the poster to make the digipak standout much more in the shelves of a music store where it would be sold.


The digipak on the left is the fully completed design which is what it would look like if it were to be printed and used.

This digipak template which shows the different panels, where the CD goes and also where it would be folded to give the viewer a better visualization of what it would look like folded up.

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Above is a Presentation I made on Prezi answering the evaluation question.